No, I’m not talking about a fluffy black and white bear….Panda is a Google algorithm update! Panda was initially introduced in 2011, named after the Google engineer who created it, Navneet Panda. The idea behind the Panda update was to whittle out the poor quality websites and give good quality websites the chance to raise up through the rankings quicker.
What do you need to do in order to avoid any Panda related issues?
Well, there are a number of factors involved. Here are the main points to consider:
- No duplicate content on the site
- No spam like backlinks pointing to your site
- Content written by an expert in the field
- Trustworthy – visitors need to feel secure to put their credit card details and other private info in
- No spelling and grammar mistakes
- Low bounce rate
If you are able to hit all the above items, then your site is at low risk for a Panda penalty! The main things to focus on if you are unsure are getting rid of poor quality backlinks (think fake designer handbags etc), ditch the duplicate content and try to reduce the bounce rate by providing entertaining and informative content for your visitors to read.