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Using Social Media as a Powerful Digital Marketing Tool

Social media is a huge deal right now – with over a billi0n people signed up to services like Facebook, Twitter, Pinterest and Instagram, it’s no wonder that we are slightly obsessed with it!  Everywhere you look, someone has their face in their phone, either taking a selfie or checking their social media accounts.

We need to harness this collective obsession as businesses – businesses can make a great digital marketing impact using social media.  It allows a really unique opportunity to get to know your customers, have meaningful interaction with them, and to discover more about your target demographic.

Advertising through social media is a highly powerful tool, with the ability to narrow down your demographic by age, location, interests and gender.  This allows you to get your advert seen by the specific people you wish to target, making your ads better converting and better value for money!