Social media is a great way to encourage customers to look at your brand, and offers a unique way to interact with your customer base. Most social media networks have now got paid options for advertising to your audience. These are good for newbies who maybe lack the confidence to use more sophisticated tools such as Google AdWords.
Facebook’s advertising for business pages is very simple to use. You simply create your post(s), then have the option to “boost” your post. You can choose the specifics of the audience you want to reach, such as by gender/age/location/interests. Facebook will tell you when you have the perfect audience size, so you can tweak this to make it just right. You then set a daily or weekly budget, and off you go!