Digital marketing are those tasks which are performed to help get your website seen by more people. This is crucial to businesses, as the internet can be a valuable way of obtaining new customers! How will customers get to see your amazing website if it is impossible to find on search engines? This is where SEO comes in.
SEO stands for search engine optimisation. This is a series of strategies, or tasks, which helps search engines to find and “rank” your site. This allows you to get to the first page of the search results when people type in keywords which are related to your services or products.
It is no stroke of luck that certain businesses are able to dominate the search results. These bigger brands often have a hefty marketing budget to spend, and can afford to plough lots of money into their SEO too.