Search Engine Optimisation
Search engine optimisation (SEO) is one of the most vital pieces of online marketing for any company wanting to attract traffic to their site. With over 112,000,000 searches per day in Google alone it is extremely effective to be at the top of the natural listings. Unlike Pay Per Click you do not pay for everytime your link is clicked.
Potential customers are out there searching for you right now! Can you afford not to have your website visible?
Search engine optimisation is often confused with Pay Per Click. Below you can see illustrated the difference between how natural listings are presented and how paid listings are displayed within Google.
Search engine optimisation is a complex art and it is important that it be shown the respect it deserves. It is not a science and there are no guarantees that anybody can ever give you in relation to achieving results. At Alphomega we have a vast amount of experience and proven results to give you the confidence that we will deliver on our word.
Search engine optimisation is often regarded as adding in meta and keyword tags into the website - this is not true. The analogy we use is meta tags are like shoes - you always put your shoes on before leaving the house but you would never go out just wearing a pair of flip-flops. Our structured approach to achieving strong search engine positions is as follows:
- Keyword Research
- Search engine optimisation is money, time and effort down the drain if you do not target the correct keywords. You may think that you know exactly what the keywords are, relevant to your industry. Quite often these are not as effective as you might think. Using live data sources we can assess which keywords generate the most searches. It is important to identify which variations (plurals and punctuation) work best and also which niche phrases are most effective.
- Website Optimisation
- This is the process of making structural amendments to the way web pages are designed, served up and constructed in terms of text and navigation. This is an essential part of the search engine optimisation and incorporates the integration of keywords carried out in the research. It is important to go through the content with specific rules relating to keyword positioning, keyword density, etc.
- Inbound Link Building
- Once your web site's content has been fully optimised for the keywords researched for search engines, and ready to be indexed, then you need high quality, related content inbound links. Search engines such as Google rate your position in their search results mainly on the quality and quantity of links directing towards your site. The amount of links you will need for a first page result depends on the keyword phrases you are targeting and competing on, and how many competitors you have. We can advise on link building and your monthly budget to invest positive results.
- Update Your Content
- It is imperative that you regularly change your content. Search engines love up-to-date content and want the most relevant websites at the top of its listings. Therefore, if you change your content or add additional pages on a regular basis the search engine spiders will return more and more often placing your website further up the listings.
Search engine optimisation is extremely cost-effective and brings very strong returns on investment (ROI). It is important to understand that Google takes up to 3 months to appreciate the worth of a link (MSN and Yahoo are quicker) and therefore search engine optimisation is a long term process that will not see instant first page results. Search engine optimisation should be run for a minimum of 6 months to see the desired results
What's the next move? For more information and to talk to us please contact us.