Pay Per Click
Google Adwords is the most cost effective form of Pay Per Click advertising available in comparison to other available engines such as Oveture, Miva and MSN Ad Centre. Alphomega is dedicated to Pay Per Click and has a designated specialist who manages the campaigns. We are certified as Google Adwords Professionals positioning us in a perfect position to create an effective pay per click campaign for you to gain a strong return on investment.
Pay Per Click or Google Adwords is very different to search engine optimisation. You can see an example on the search engine optimisation page which displays how you would come across the different types of results within Google. Summarised below is a list of key benefits that Pay Per Click / Google Adwords can bring to you:
Benefits of Pay Per Click
- Cost Effective
- Your advert will be displayed constantly on selected keywords free of charge (whilst you have budget in your account) and you only pay when a visitor lands on your website. This, combined with conversion tracking makes it one of the most cost effective and trackable forms of marketing currently available.
- Precise
- This is one of the only marketing mediums available when you can target such warm leads. You will know that every click you pay for is from somebody actively looking for your product or service.
- Trackable
- With full tracking on the conversion pages such as enquiry form, contact us or checkout we can establish exactly which keyword brought the customer in and therefore establish your cost per conversion (CPC) and which keywords perform best for you. This can be extremely useful if you a running a concurrent search engine optimisation campaign.
- Instant
- Your adverts can be shown within seconds of creating the account and instantly generating you traffic.
- Budget
- Your in control - you cannot spend more than you want to with adwords. You provide the monthly budget and we can allocate across specific days / hours / weeks giving you the flexibility to get as much or little traffic as you require.
- Control
- Your advert copy is specifically designed to contain your marketing message and a call to action. We can manage several different variations of one advert and display these in random thus establishing your most effective wording to drive traffic. You are in full control of every aspect and can even turn the campaign off / slow it down if you become over-whelmed with business!
- To the point
- The adverts are created to direct your visitor directly to the most relevant content that they are looking for - no point dumping all customers on your home page and risking them not finding what they want - give them what they want as soon as they arrive.
How does Pay Per Click work?
Pay Per Click is very often confused. To the right you will see an example from one of our clients (1st-direct.com). When a potential customer enters "swimming pool chemicals" into Google / search engine this advert appears. The client is not charged for displaying this advert unless it appeals to the user who then clicks on it and arives at www.1st-direct.com. The position of this advert within the listings is dependant on what the maximum cost-per-click we allocate to it is.
All of your adwords cost is fully tracked so that we can measure where the investment is being spent, and also which phrases / groups are converting the most customers. This can be integrated with your shopping cart (where applicable) to report turnover produced from adwords and provide even better statistics. From this data we can prove the growing return-on-investment and optimise the campaign further.
As part of the pay per click campaign we take time understanding your business and its website, researching the keywords your customers search on with relevance to your business, and then produce targeted adverts with strong hooks and calls-to-action.
Your pay per click adverts are always run passed you prior to being set live. Once we have your approval, your adverts will be attracting new very warm business leads / visitors to your website within seconds for a matter of pence per click. We will then work with you on a monthly basis to manage and review the campaign, constantly updating and refining it, and providing detailed reports to measure the success and return-on-investment.
What's the next move? For more information and to talk to us please contact us.