Heatmaps
In a fast moving online company it is important you manage your customers expectations and maximise the experience.
A new buzz word within the industry is heat maps
. This is a system which allows you to analyse pages of your website for how they appeal / work / don’t word for the average user.
The system works by capturing the exact co-ordinates of a mouse click and overlaying it on a snapshot of the page in question. The more clicks an area gets the warmer it appears on the map.
This is a superb tool for analysing what your customer wants. Recent work with 1st Direct led to impressive improvements. You will see on the right a copy of the recent heatmap. This map is of the homepage and accounts for 6,000 visitors and their click preference.
This information proved invaluable highlighting products which were placed prominently but not receiving much traffic. Vice-versa products that sold well we’re lower down in the page and also the content which lies below the scroll line in a standard browser was getting very little interest.
It also identified the need for a more obvious search box and contact number. Based on this information changes have been made to the website and user experience / conversion rates continues to rise.
With a site like 1st Direct receiving 25,000 visitors and displaying 100,000 pages per month you cannot afford to be getting it wrong!
Maximise your customer experience, conversion rate and importantly your bottom line with New Heat Maps now by contact Alphomega.
Interested? Want to learn more? Please feel free to Contact Us.