Analytics / Statistics
Analytics is the branch of logic dealing with analysis
When you are investing money in online marketing you are entitled to know how it works for you. Unlike traditional media, the online medium is extremely trackable - to the point of being scary!
Here at Alphomega we are expects in implementing, monitoring and interpreting varying analytics and statistics packages for your website / online marketing. Our preffered package is currently the in-depth Google Analytics which is available from Google.
Once implemented you can have real-time access to the statistics of your website which will display the following results:
- Number of visitors and impressions per hour / day / week / month / year
- New vs Returning visitors
- Top Reffering Sources
- Site Overlay displaying popular links and where conversions arrive from
- Full multiple conversion tracking to enquiry form, checkout or designated pages
- Visitor Loyalty
- Geographic location of visitors
- Top Refering keywords broken down by search engine
- Full integration with your Google Adwords campaign
- Top Content Pages
- Top Entry and Exit pages
- .....and much more
It is important to remember that getting statistics is all well and good but interpreting them and using results to your advantage is essential. At Alphomega we have years of experience in monitoring trends, problems, improvement areas and much more within your website. Armed with this experience and data we are fully armed to enhance your return on investment to its full potential.
We insist on analytics being used with your website for any online marketing campaign.
What's the next move? For more information and to talk to us please contact us.