Learning the Skills of Digital Marketing

When you have a new website, be it for a business or an individual, it is likely that you will want that site seen by people online.  This doesn’t happen on it’s own, sadly!  It takes a great deal of effort to get a website featuring on the top page of Google and other search engines – in fact, it takes the role of a digital marketing manager to get it there usually!

There are a number of tools available for the digital marketeer to use.  SEO is the main one, offering the strategies to get a website visible on search engines through clever tweaks and link work. n Other ways of getting your brand out there include social media and email marketing campaigns.  It is perfectly possible to have a business website without social network invovlement, but when you think that over 1 billion people worldwide are loggin onto networks like Facebook, Twitter and Pinterest every single day, it seems a bit silly to ignore!