If you have your finger on the pulse of SEO matters, you will know that Google have been playing around with the search algorithms like hell these past few months. One of the main things they are fiddling with is getting the user intent right behind peoples’ searches.
User intent is essentially figuring out what a user expects to see when they type in their search query. This could be if they are looking to buy a product, research for a project or simply find out more about a topic. At the moment, we are seeing a lot of general information sites appearing higher up on search results for lots of phrases, rather than e-commerce sites.
This is a problem for online shops, as Google are often putting information based sites higher up the rankings than shops even for keyword phrases which appear to relate to buying. This causes fewer visitors to end up on the shop sites, instead, landing on information sites such as Wikipedia.